Terms & Conditions

Last updated: August 20, 2026

1. The agreement

These Terms & Conditions (the “Terms”) are a binding agreement between you (“you”, “Customer”) and Affiliate Factory, the operator of this website and publisher of the Affiliate Factory WP plugin (“we”, “us”). They govern your use of this website, your purchase of Affiliate Factory WP licenses, the license key services (updates and support), and the demo environment. By placing an order, activating a license key, or using the demo, you accept these Terms. If you are acting for a company, you confirm you are authorized to bind it.

2. What you are buying

Affiliate Factory WP is self-hosted WordPress software distributed under the GPL-2.0-or-later license (see section 13). Your purchase is an annual license key that entitles the associated sites, for one year, to: (a) software updates delivered through our update server, and (b) technical support at your plan’s tier. The software runs entirely on your own hosting; we do not host your website, store, affiliate program, or any of its data.

3. Plans & activations

Each plan allows a maximum number of simultaneously activated sites: Personal (1), Professional (5), Agency (unlimited). You may deactivate a site at any time (from the plugin or your online account) to free the slot for another site. A “site” means one WordPress installation (a multisite network counts per activated network). License keys are issued to you and may be used on sites you own or manage — including client sites under the Agency plan — but may not be resold, shared publicly, or distributed as part of another product or service.

4. Orders, pricing & taxes

Prices are shown in US dollars and, unless stated otherwise, exclusive of VAT, GST, sales tax, or similar taxes, which are added at checkout where we are required to collect them. You are responsible for providing accurate billing information, including a valid tax/VAT ID where you request reverse-charge or exemption treatment. Promotional codes apply only within their stated conditions (eligible plans, expiry, usage limits), cannot be combined unless stated, apply to the first license year only unless stated, and have no cash value. We may correct obvious pricing errors and cancel (and fully refund) orders placed at an erroneous price. An order is accepted when we issue your license key.

5. Delivery

The product is delivered digitally: your license key and download link are presented immediately after checkout and remain available through your online account. Nothing is shipped physically, and no shipping charges apply. It is your responsibility to store your license key securely and to keep the email address on your account current, as it identifies your purchase.

6. Term, renewal & expiry

Each license runs for 12 months from purchase. Renewal is not automatic unless expressly stated during checkout — we will remind you before expiry, and you choose whether to renew. When a license expires: the software keeps working and your data remains yours; update delivery and support pause until renewal. Reactivating an expired license after renewal restores updates and support but does not re-deliver support for the lapsed period.

7. Refunds

We offer a 14-day money-back guarantee: if you are not satisfied for any reason, contact us within 14 days of purchase for a full refund of that purchase. Refunds are returned to the original payment method. After a refund, the associated license key is disabled. Renewals are covered by the same 14-day window from the renewal date. This guarantee is in addition to any non-waivable statutory rights you have in your country.

8. Your responsibilities

You agree that you are responsible for the following, and that we are not liable for losses caused by a failure to observe them:

Test before production — always. You must evaluate and test the plugin, and every subsequent update, on a development or staging copy of your website before installing or activating it on any live/production website. Software interacts with themes, plugins, and hosting environments we cannot foresee; staging is where incompatibilities must be caught.
Backups. Maintain complete, restorable backups of your website files and database, taken before installation and before every update or migration.
Environment. Meet and maintain the documented requirements (WordPress 6.4+, PHP 8.0+) and keep WordPress, themes, and other plugins reasonably up to date and free of malware.
Configuration & compliance. Configure the plugin (commission rates, tracking consent, retention windows, payout settings) for your business, and operate your affiliate program in compliance with the laws that apply to you — including consumer-protection, tax, marketing-disclosure (e.g. FTC endorsement rules), and data-protection law. The plugin provides tools; using them lawfully is your responsibility.
Third-party accounts. Payouts and integrations run on your own accounts (e.g. PayPal, Stripe, email platforms). You are responsible for those accounts, their fees, and their terms.
Credentials. Keep your license key, WordPress admin accounts, and account email secure. Actions taken with your credentials are attributed to you.

9. Support

Support covers installing, configuring, and using the plugin on a supported environment, via email, during the license term, at your plan’s tier (standard or priority response targets). Support does not include custom development, fixing third-party plugins or themes, general website or hosting administration, or recovering sites where our documented deployment practices (staging tests, backups) were not followed — though we will always try to point you in the right direction. We may decline support requests that are abusive or outside this scope.

10. Updates

Active licenses receive maintenance and feature updates through the built-in updater as we release them. We do not promise a particular release schedule or particular future features, and purchases should be made based on currently available functionality. Release notes accompany every version; applying updates is subject to your staging-first responsibility in section 8.

11. Demo environment

The demo site is provided for evaluation only, shared between visitors, reset automatically, and offered without any warranty or uptime commitment. Do not enter real personal data, real customer data, or credentials into the demo; anything you enter is visible to other demo users, is deleted at every reset, and must be limited to test data. Attempting to use the demo to attack, probe, or degrade the environment or any third party is prohibited and will result in blocking.

12. Acceptable use

You may not use this website, the license services, or the demo to violate law, infringe others’ rights, distribute malware, attempt unauthorized access, circumvent license enforcement for sites beyond your plan, resell keys, or misrepresent an affiliation with us. We may suspend or disable a license key involved in fraud (including payment fraud or chargeback abuse) or in breach of these Terms; where practical we will contact you first.

13. Intellectual property & GPL

The plugin code is licensed GPL-2.0-or-later; nothing in these Terms restricts the rights that license grants you over the code itself. What these Terms govern is different: our services (license keys, update delivery, support, this website, the demo), our trademarks, and our brand assets, which remain our property. “Affiliate Factory” and the Affiliate Factory WP wordmark may not be used to market a fork or derivative in a way that suggests it comes from us. Website content (copy, images, documentation) may not be republished without permission.

14. Third-party services & trademarks

Third-party product names appearing on this site (WooCommerce, PayPal, Stripe, Mailchimp, Klaviyo, and others) are trademarks of their respective owners, referenced only to identify compatibility and optional integrations. No affiliation, sponsorship, or endorsement is implied. Integrations depend on those third parties’ APIs and terms, which may change outside our control; we will maintain integrations on a commercially reasonable basis but cannot guarantee a third party’s service.

15. Privacy

Our Privacy Policy describes what we collect when you buy and activate a license (and it is deliberately little). The plugin itself sends us no visitor, affiliate, or order data from your site — only license-related information (key, site URL, version numbers).

16. Disclaimers

The software is provided under the GPL and, as stated in that license, without warranty of any kind, to the extent permitted by law. Our services (updates, support, website, demo) are provided with reasonable skill and care, but “as available”: we do not warrant that the software or services will be uninterrupted, error-free, or compatible with every combination of hosting, themes, and plugins. Nothing on this site is legal, tax, or financial advice — obtain your own advice on running an affiliate program in your jurisdiction. Nothing in this section excludes warranties or rights that cannot be excluded by law.

17. Limitation of liability

To the maximum extent permitted by law: (a) neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill; and (b) our total aggregate liability arising out of or relating to the software, services, website, or demo is capped at the amounts you paid us in the 12 months before the event giving rise to the claim. These limits do not apply to liability that cannot be limited by law (such as liability for willful misconduct, gross negligence, or death or personal injury caused by negligence), and do not affect non-waivable consumer rights. You acknowledge the pricing reflects this allocation of risk — and that the staging-first and backup responsibilities in section 8 exist precisely so problems never reach your production site.

18. Indemnification

If a third party brings a claim against us arising from your website, your affiliate program, your breach of these Terms, or your violation of law (for example, marketing-disclosure or data-protection claims relating to your program), you will indemnify us against the resulting damages, reasonable costs, and legal fees, provided we notify you promptly and let you control the defense with our reasonable cooperation.

19. Changes to these terms

We may update these Terms from time to time. Material changes are announced on this page with a new “last updated” date and, for active license holders, by email where the change affects you. Changes apply to purchases and renewals made after they take effect; the terms in force at your purchase govern that license year. If you do not accept updated Terms, do not renew.

20. Governing law & disputes

These Terms are governed by the laws of the country in which the seller is established, excluding its conflict-of-law rules, and disputes are subject to the courts of that country — except where mandatory consumer law gives you the right to bring or defend proceedings in the courts of your home country. Before any formal step, contact us — almost everything is resolved by a support email.

21. Contact

Affiliate Factory
[email protected]